营销

为什么学习 营销 at Northwest

Northwest Missouri State University’s Booth School of Business recognizes 的 value of 的 市场营销 function, that is crucial to 的 success and growth of any organization. 社会, 经济, 文化, 非营利性的, and even political organizations recognize 的 integral importance of a 市场营销 degree. Students in 的 field attempt to comprehend, explain and predict 的 effectiveness of various 市场营销 tactics and to develop proven frame作品 around consumer and business decision-making with which more efficient and effective strategies can be created.

Northwest Missouri State University faculty and students are discovering new and developing ideas that redefine current 市场营销 practices by asking and answering 的 questions that help organizations decide which consumer and business segments to target and which products and services to produce. 的 市场营销 curriculum involves a broad study of concepts that prepare students to set appropriate pricing levels, 品牌, 促销活动, 供应链, sales force management, new product development, 社交媒体, 消费者的行为, 产品管理, research and o的r strategic elements that generate sales. Our graduates assume positions in 社交媒体 市场营销, 品牌管理, 产品管理, new product development, 电子商务, 销售管理, 广告, and 市场营销 consulting.

In addition to learning 市场营销 concepts, students gain profession-based learning. Knacktive – a student-run 市场营销 and communication group – provides students with hands-on 市场营销 training opportunities. 例如, Knacktive partnered with Ringgold County in Iowa to create an integrated campaign that included market research, 创意策略, 产品规划, 促销活动, and public relations to promote tourism in 的 county. At Northwest Missouri State University, you are career ready, day one!

你知道吗?? Northwest's 市场营销 major is accredited by 的 Accreditation Council of Business Schools and Programs (ACBSP).